VW Next Generation Website

Volkswagen wanted to update their digital showroom and asked us explore visionary design concepts. The team focused on improving navigation, conversion and on creating more engaging content. For this project I designed various interactive prototypes and motion concepts, which we used for user-testing and idea validation. Our work aimed towards mobile web visitors, who do not want to spend a lot time searching or comparing cars while on the go. Instead of presenting tons of detailled information, we reduced complexity whereever we could and explored a format similar towards social-media stories.